About Us

Our Mission

Empowerment
ofindividuals

By maximizing the potential of technology, Lancers will achieve the empowerment of all individuals so they can continue to live more smoothly, more freely, more like themselves, and with a smile on their faces.
will contribute to the creation of a better and richer society by providing value and growth opportunities for many people and by transforming the way individuals live work.

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What we are aiming for

Our Vision

Unlock your potential with technology

Lancers aims to “update Japan's economy and the people who work within it.”
We want to evolve Japanese industry itself into a newer, more flexible form.
The world is now in the midst of unprecedented change.
Following the spread of the internet, the advent of AI is rapidly advancing the integration of people and AI, and industry and AI.
Yet, the universal principles remain unchanged—even a century from now.
Creating meaningful value that delights customers.
Enabling individuals to grow and contribute to society.
Within this context, Lancers challenges itself to update the very operating system of the “economy”—the fabric woven by companies, individuals, and their relationships.
Unleashing the potential of Japan's industries and economy by maximizing the power of both AI and human talent.
That is Lancers' commitment.

Action Guidelines

Lancers Way

The Lancers Group is a group of organizations dedicated to realizing our mission and vision.
The "Lancers Way" is a set of values and action guidelines that clarify the way our group should be and that all members understand and implement.

All for the Benefit of Our Users
Providing customers with value they feel is worth paying for. It's neither about pandering to users nor prioritizing our own convenience. What truly matters is reliably delivering what customers desperately want. Products and services that were popular in the past aren't necessarily what's needed now. That's precisely why we must constantly and sincerely engage with customers' latent and explicit demands at this very moment.
All for the Benefit of Our Users
Working Through to “101”
The goal of “seeing it through” is to deliver results. Prioritize the correctness of the outcome over your own sense of justice or values. That is the mindset expected of a Lancers professional. See your work through to the end with the goal of being accepted by the client and achieving results. Personal circumstances or Lancers' internal matters are irrelevant to the client. Go the extra mile to deliver results. “99” is meaningless. Don't just “try hard”—be someone who delivers results.
Working Through to “101”
Think As You Should and Act Boldly
Set truly aspirational goals. Don't limit your goals to what you can do now, the resources at hand, or what's achievable with your current team. Keep challenging yourself relentlessly until you find a way to reach the ideal goal. Fill in the gaps yourself or with your team. Take bold action without being constrained by assumptions, even when facing challenges you've never experienced before.
Think As You Should and Act Boldly
Action Agile
Swift action significantly shapes future outcomes. For Lancers as a venture, “speed” is an unwavering value that never fails. When in doubt, act first. Think while moving nimbly, and rapidly cycle through PDCA. That split-second difference creates a massive gap in the future.
Action Agile
Team Creators
Teams bear the responsibility to deliver results. Fix the outcomes and create the team as a variable. If any member is underperforming, we won't overlook personal circumstances or abilities. Instead, we will thoroughly consider together what is needed to achieve results and take action. Allowing situations where results are not achieved is nothing less than failing to fulfill our responsibility to create. What is required of Lancers members is to transform the entire team and continuously create team results.
Team Creators